Article Figures & Data
Figures
- Fig 1.
Twitter Analytics. The free Twitter Analytics page provides data for the account and for each individual tweet from the account over designated time periods that can be viewed on-line or exported to Excel (Microsoft, Redmond, Washington). Only the account user has access to this page. The exported data include impressions, engagements, URL clicks, retweets, likes, and all other metrics collected for this project.
- Fig 2.
Link clicks far exceed publicly visible metrics. For this AJNR Classic Case top tweet, there were only 9 retweets and 9 likes (A, black arrow and box), 2 publicly visible metrics. B, Twitter Analytics revealed that the link was clicked 134 times (black arrow and box), a metric only visible to the @TheAJNR Twitter account user and indicating a large silent-but-active following.
Tables
Tweet Type No. Variable Mean SD Min Max AJNR case 173 URL clicks 54.6 38.6 7 205 Retweets 4.6 3.7 0 19 Likes 4.9 4.6 0 20 Replies 1.6 4.3 0 33 AJNR article 366 URL clicks 18.1 18.0 0 140 Retweets 5.0 4.9 0 39 Likes 6.3 6.7 0 59 Replies 1.5 4.3 0 32 Other 362 URL clicks 7.3 9.4 0 56 Retweets 1.5 2.0 0 12 Likes 3.0 3.6 0 22 Replies 0.7 1.7 0 14 Note:–Min indicates minimum; Max, maximum
↵a Across tweet-type categories, there was a significant difference among the mean URL-click-retweet differences (P < .001) and among the mean URL-click-like differences (P < .001), which was greater for cases compared with articles for both differences (P < .001). Within each tweet-type category, the mean number of URL clicks was significantly greater than that of retweets (P < .001) and likes (P < .001).
Frequency of Cases and Articles No. of URL Clicks No. of Tweets % ≥25 215 39.9 ≥50 95 17.6 ≥75 48 8.9 ≥100 23 4.3
