A Gamified Social Media–Based Head and Neck Radiology Education Initiative of the American Society of Head and Neck Radiology: Viewership and Engagement Trends at 3 Years

Representative #ASHNRCOTW. Each Wednesday, a new unknown case is tweeted by the @ASHNRSociety Twitter account, including a brief clinical history and 2–3 representative images (A). Participants are allowed a 24-hour response period, during which they reply to the original tweet by submitting an appropriate, thematically relevant, animated GIF image (B). Thus, users participate in the edutainment without spoiling the answer for other participants. Moreover, GIFs allow learners to form a “guidepost” memory affiliated with the case content with the intent to improve learning and increase future clinical accuracy performance as a radiologist. In this case of an accessory levator claviculae muscle, a learner submitted an animated GIF of a woman shrugging her shoulders to hint at the correct response. After the 24-hour response period, the case answer is tweeted by the ASHNR, including annotated images and a summary slide with key points (C).